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How to develop new ways of marketing luggage
Time：2011-3-7 Hit：3097
Time：2011-3-7 Hit：3097
First of all to a company familiar with their leather bags in the luggage industry reputation and trust, familiar with the company's products, especially familiar with the company's strengths and on the luggage bags in all aspects of professional knowledge, familiar with the luggage processing, familiar Marketing culture and marketing policies, to be familiar with the development of new markets has been retained in the company's customers can take advantage of all resources, including the company's old business units, active cooperation of the customer calls and other requirements. Company's position in the industry will determine your state of mind when visiting clients and emboldened, familiar with the product knowledge and processing technology will help us lay the negotiations do not say so, and the client if he is an outsider would think we are experts, if customers are recognized experts will be from within the heart, so that we can easily acceptable to the client, and feel a sense of security cooperation with our company. Familiar with their culture and marketing, and customer marketing policies help us to grasp their own concessions during negotiations, the bottom line, while allowing customers to feel our company's marketing standardization and marketing policy of continuity.
Newcomers to a new market for luggage, to do a "survey", three "OK." Sufficient to conduct market research is necessary to open up new markets, and the first link. The actual process of market research is to find their own sense of the market process. Through the investigation to fully understand the competitive market conditions, market potential and sales forecasts, to discover market opportunities, to find a breakthrough.
First, is the basis of market research analysis to determine our luggage through the product and marketing policy in the industry's position and advantages, and find a breakthrough. Later found that our luggage through the analysis of product price and the general sense can not be butt bags, so to change their thinking. Market research and analysis of the most important.
Second, the market needs initially identified based on the channel distribution model to be chosen, a number of regional sole agent or agents, is still looking for agents to do direct sales, it is important to determine, which is directly behind the decision to visit us in the end what kind of customer .
Third, is initially set about to visit your customer "blacklist."
Start the data need to be prepared to visit clients
To prepare in advance luggage bags and leather products, samples and promotional materials related to determine the car line, and telephone booking in advance to ensure on time.
Also prepare a <"Market Promotion Plan>>. Organize in advance the language and content to determine roughly when they visit and want to talk to the contents of the client. Example:
When I first talk to visiting customers the main content, company profiles and differences in the industry, production scale and capacity, quality assurance and stability system, and so, mainly to allow customers to eat two assurances:
One is the long-term cooperation with our company can, do not worry about the product finally done, the results of the company collapsed.
Second, we have enough supply to ensure that our main target market and market analysis, our market is intended to promote the program, our after-sales service guarantee zero risk system, the profit system, our company's basic conditions, especially the dealer is to stressed the first payment and then delivering the goods.
Determine the bottom line, such as payment issues, promotional support questions, issues return concessions up to the bottom line.
Introduce your customers to do their practical for the finance and investment plans. Including investment risk analysis - zero risk; profitability analysis - enough to protect profit margins; the company's brand luggage bags actionable analysis of long-term market potential in the country at present; Once you've mastered the agent of bags and leather goods brand, will benefit infinity.
Mainly for its finance and investment to develop practical plans had touched them. Moderate tone and content of the speech inciting force and affinity. This requires appropriate, talk too much really, the tone is too low, customers can not stimulate the entrepreneurial passion.
Luggage products, the establishment of agents: from several dealers in the intention to select the most suitable, but not necessarily the largest customer for our luggage brand partners.
Before signing the "Invite"
Some of the initial intention of the dealers selected after inviting customers to visit the company as much as possible is an important means to promote successful cooperation. Because I believe that every customer visited our company and our co-operation of all confidence. Before the start of the "details": after the official to identify partners to start from the orders, the variety of options, determining the price system, determine the distribution channel for dealers in areas such as good "salesman" and "orderly" to before we start to honor the commitments made in negotiations.
Newcomers to a new market for luggage, to do a "survey", three "OK." Sufficient to conduct market research is necessary to open up new markets, and the first link. The actual process of market research is to find their own sense of the market process. Through the investigation to fully understand the competitive market conditions, market potential and sales forecasts, to discover market opportunities, to find a breakthrough.
First, is the basis of market research analysis to determine our luggage through the product and marketing policy in the industry's position and advantages, and find a breakthrough. Later found that our luggage through the analysis of product price and the general sense can not be butt bags, so to change their thinking. Market research and analysis of the most important.
Second, the market needs initially identified based on the channel distribution model to be chosen, a number of regional sole agent or agents, is still looking for agents to do direct sales, it is important to determine, which is directly behind the decision to visit us in the end what kind of customer .
Third, is initially set about to visit your customer "blacklist."
Start the data need to be prepared to visit clients
To prepare in advance luggage bags and leather products, samples and promotional materials related to determine the car line, and telephone booking in advance to ensure on time.
Also prepare a <"Market Promotion Plan>>. Organize in advance the language and content to determine roughly when they visit and want to talk to the contents of the client. Example:
When I first talk to visiting customers the main content, company profiles and differences in the industry, production scale and capacity, quality assurance and stability system, and so, mainly to allow customers to eat two assurances:
One is the long-term cooperation with our company can, do not worry about the product finally done, the results of the company collapsed.
Second, we have enough supply to ensure that our main target market and market analysis, our market is intended to promote the program, our after-sales service guarantee zero risk system, the profit system, our company's basic conditions, especially the dealer is to stressed the first payment and then delivering the goods.
Determine the bottom line, such as payment issues, promotional support questions, issues return concessions up to the bottom line.
Introduce your customers to do their practical for the finance and investment plans. Including investment risk analysis - zero risk; profitability analysis - enough to protect profit margins; the company's brand luggage bags actionable analysis of long-term market potential in the country at present; Once you've mastered the agent of bags and leather goods brand, will benefit infinity.
Mainly for its finance and investment to develop practical plans had touched them. Moderate tone and content of the speech inciting force and affinity. This requires appropriate, talk too much really, the tone is too low, customers can not stimulate the entrepreneurial passion.
Luggage products, the establishment of agents: from several dealers in the intention to select the most suitable, but not necessarily the largest customer for our luggage brand partners.
Before signing the "Invite"
Some of the initial intention of the dealers selected after inviting customers to visit the company as much as possible is an important means to promote successful cooperation. Because I believe that every customer visited our company and our co-operation of all confidence. Before the start of the "details": after the official to identify partners to start from the orders, the variety of options, determining the price system, determine the distribution channel for dealers in areas such as good "salesman" and "orderly" to before we start to honor the commitments made in negotiations.
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